Organic Growth Advisor
I’m a Berlin-based consultant, advisor, and mentor focused on sustainable organic growth through SEO and content marketing.
With a proven track record of building, leading, and supporting high-performing SEO teams, I help organisations improve how SEO is run — enabling operational excellence and stronger, more predictable search performance.
I work with in-house SEO teams and leadership, venture capital firms, investors, and boards, as well as agencies and consulting firms — adapting my approach to each organisation’s capabilities, needs, and ambitions.
How I Help
I help organisations deliver critical objectives, strengthen teams for the next stage of growth, and create clarity around SEO performance and effectiveness.
Due Diligence
Gain a clear, unbiased view of SEO performance, risks, and opportunities to support confident decisions.
- Assess SEO strategy, objectives, and alignment with business goals
- Evaluate technical SEO foundations, site architecture, and scalability
- Review content strategy, quality, and organic growth potential
- Analyse performance data, KPIs, and reporting quality
- Identify execution gaps, risks, and dependencies across teams and processes
- Review tools, workflows, and operational maturity
- Evaluate team setup, roles, and decision-making structures
- Assess current and potential use of AI across SEO strategy, workflows, and tooling
- Highlight quick wins, structural improvements, and growth opportunities
- Provide clear recommendations and priorities for the next 6–12 months
Operational Excellence
Optimise your SEO function with structured strategy, measurable goals, effective processes, and empowered teams that deliver consistent business impact.
- Develop and refine SEO and content strategies aligned with business goals
- Translate strategy into clear planning and execution to deliver defined objectives
- Define measurable objectives and key results (OKRs/KPIs)
- Establish reliable reporting to provide clarity on performance and progress
- Improve communication with leadership, teams, and stakeholders
- Build capability through targeted training and up-skilling
- Manage cross-functional dependencies to reduce friction and delays
- Optimize tools, dashboards, and workflows
- Integrate AI responsibly to improve research, workflows, and decision-making
- Strengthen team structures to support sustainable delivery and growth