About Me

I’m Alexander Huth, a Berlin-based organic growth consultant, advisor, and fractional leader, and I’ve been in SEO since 2009.

Career

Over 17 years in the industry, I’ve learned that organic growth is often less of a channel and more of a capability. The tactics are the easy part. The hard part is building the setup, processes, and teams that deliver them consistently.

I learned and shaped the playbook at Rocket Internet and on the agency side. At Omio, I put it to work, joining as Head of SEO and leaving six years later as Director Organic Acquisition, part of the company’s leadership team. Since 2019, I’ve been independent, helping companies build, lead, and sharpen their own organic functions as an advisor and fractional leader, and through training and workshops.

Along the way, I’ve covered most of what organic growth involves, from strategy and technical SEO to content at scale, international expansion, and now AI-driven discovery. And just as much of it has been about people: building and leading international teams that do great work.

Find me on LinkedIn.

Independent

Consultant, advisor, and fractional leader — 2019 to present

As an independent consultant, I advise on organic growth, and take on interim and fractional leadership roles. My clients range from early-stage startups to publicly listed companies, along with agencies, venture capital firms, investors, and boards. Engagements run across industries, from due diligence and strategy through to operational excellence and hands-on training.

XU Exponential University of Applied Sciences

Guest lecturer — 2023 to 2024, and 2025 to present

A private university of applied sciences in Potsdam, focused on digital business and technology. I teach Search Marketing and Mobile Marketing to undergraduates there, covering SEO, Paid Search, and mobile strategy with a focus on practical application alongside the theory.

ABCD Agency

Partner and shareholder — 2016 to 2025

A Berlin digital marketing agency spanning Organic Search, Digital PR and link building, and Content Marketing. I joined as partner and shareholder in 2016, served as interim CMO through 2019 and 2020, and moved back into an advisory role after that.

Omio (formerly GoEuro)

Director Organic Acquisition, 2017–2019 · Head of SEO & Content Marketing, 2015–2017 · Head of SEO, 2013–2015

A travel booking platform for trains, buses, and flights, founded in Berlin in 2012 as GoEuro. The company brought me in to build its organic function, on the strength of what I’d learned standing up teams at Rocket Internet. I ran it across three roles over six years, while the company grew from 10 to 300 people. I experienced rapid scaling firsthand — and eventually burned out.

As Head of SEO, I established the function end to end, covering strategy, technical foundations, content production, and the team to run it. It grew to 30 people across 10 markets in the first two years.

As Head of SEO & Content Marketing, I doubled the team to a headcount of 60 and we covered 30 markets in 20 languages. I added Content Marketing to our remit and built a repeatable way to enter new markets, covering staffing, processes and workflows, and tooling, so quality held as we expanded. We were still building in-house rather than buying from agencies, developing our own talent into senior ICs and managers.

As Director Organic Acquisition, I widened the function beyond Search to Editorial, Social Media, and Community Management, and ran it as a matrix of centralised functions and country teams, with specialist depth held centrally and ownership of each market held locally. I was part of the company’s leadership team, and delivered the migration of SEO and website content through the rebrand from GoEuro to Omio.

AKM3 (Performics)

Senior SEO Consultant — 2012 to 2013

A Berlin SEO and online marketing agency, later acquired by Performics, the performance marketing agency of Publicis Groupe. I consulted on SEO for a range of international clients across industries.

Rocket Internet

SEO — 2009 to 2012

My first job in the industry, at the Berlin company builder behind a generation of European startups. Rocket Internet is where I learned to stand up growth marketing functions at speed — an approach I was later hired to adapt for Omio.

Education

Freie Universität Berlin — German Studies and Communication Studies, from 2007

Life

I live in beautiful Berlin-Wannsee with my wonderful girlfriend Kate and our two cats, Mimi and Luna.

I was born in 1987 and grew up in Neubrandenburg, where I also went to school. My parents are teachers, and I have a sister. I moved to Berlin in 2007 to study, and for 18 years I lived in Northern Schöneberg and Southern Tiergarten before moving to Wannsee in 2025.

I love riding bicycles and live by n+1. Films and albums play a big part in my life, I try to go to the cinema and concerts as often as I can. I collect vinyl records, I take photos, and I enjoy making lists or ranking things.

I’ve supported Bayer 04 Leverkusen ever since Michael Ballack scored an own goal against Unterhaching. Spending time in California during the 2013 NFL Playoffs turned me into a 49ers Faithful. And while I still don’t fully understand all the intricacies of rugby, I try to attend Bristol Bears games whenever we’re visiting Kate’s family and friends in North Somerset.

Want to get in touch? Head over to the contact page.