Curriculum Vitae

I’ve worked organic growth from every angle: in-house, at a company builder, on the agency side, and as an independent consultant.

Independent

Consultant, advisor, and fractional leader — 2019 to present

I advise on organic growth, and take on interim and fractional leadership roles. My clients range from early-stage startups to publicly listed companies, along with agencies, venture capital firms, investors, and boards. Engagements run across industries, from due diligence and strategy through to operational excellence and hands-on training. More on how I work.

XU Exponential University of Applied Sciences

Guest lecturer — 2023 to 2024, and 2025 to present

I teach Search Marketing and Mobile Marketing to undergraduates in Potsdam, covering SEO, Paid Search, and mobile strategy with a focus on practical application alongside the theory.

ABCD Agency

Partner and shareholder — 2016 to 2025

A Berlin digital marketing agency spanning Organic Search, Digital PR and link building, and Content Marketing. I joined as partner and shareholder in 2016, served as interim CMO through 2019 and 2020, and moved back into an advisory role after that.

Omio (formerly GoEuro)

Director Organic Acquisition, 2017–2019 · Head of SEO & Content Marketing, 2015–2017 · Head of SEO, 2013–2015

Omio brought me in to build their organic function, on the strength of what I’d learned standing up teams at Rocket Internet. I ran it across three roles over six years, while the company grew from 10 to 300 people.

As Head of SEO, I established the function end to end, covering strategy, technical foundations, content production, and the team to run it. It grew to 30 people across 10 markets in the first two years.

As Head of SEO & Content Marketing, I doubled the team to a headcount of 60 and we covered 30 markets in 20 languages. I added Content Marketing to our remit and built a repeatable way to enter new markets, covering staffing, processes and workflows, and tooling, so quality held as we expanded. We were still building in-house rather than buying from agencies, developing our own talent into senior ICs and managers.

As Director Organic Acquisition, I widened the function beyond Search to Editorial, Social Media, and Community Management, and ran it as a matrix of centralised functions and country teams, with specialist depth held centrally and ownership of each market held locally. I sat on the company’s leadership team, and delivered the migration of SEO and website content through the rebrand from GoEuro to Omio.

AKM3 (Performics)

Senior SEO Consultant — 2012 to 2013

Agency-side SEO consulting across a range of international clients in various industries.

Rocket Internet

SEO — 2009 to 2012

My first job in the industry, at the Berlin company builder behind a generation of European startups. Rocket Internet is where I learned to stand up growth marketing functions at speed — the playbook I was later hired to adapt for Omio.

Education

Freie Universität Berlin — German Studies and Communication Studies, from 2007

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